Forty on-brand assets a month -
medical-grade trust, lifestyle-grade pull.
Health + wellness lives or dies on the trust gap: medical credibility AND lifestyle aspiration in one frame. We codify your Brand DNA, clinical authority + warmth, then ship hundreds of on-brand creatives monthly across paid, lifecycle, in-clinic, and OOH. Brand stays tight; the regulators stay quiet.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for health + wellness. Every leaky channel here is a competitor's win.
- · ASAPS 2024 Industry Survey: 70% of US medspas report Meta ad rejections > 1×/quarter due to compliance issues.
- · IHRSA 2024 Fitness Report: top-quartile gym chains ship 30+ creative assets/month, see 2× member acquisition.
- · kratt audit of 3 mid-market wellness brands, Q1 2026.
Wired into the tools you already run.
Brand DNA in Figma, clinical-side variant + lifestyle-side variant. Compliance review built into the QA gate (Meta Ads policy + FDA wellness claims + state med-board language). Pre-sized assets for Meta + TikTok + Google + Mindbody / Boulevard in-app banners + in-clinic print + OOH.
Four playbooks shipping in week one.
Each playbook is shippable within live in 7 days of kickoff. Most health + wellness clients start with the first two and add the rest in weeks 2–4.
Treatment / package creative refresh
8 angles × 5 colourways = 40 paid-social variants / month for treatment + package promotion. Compliance-checked language. Sized for Meta + TikTok + Google. Refresh every 22 days for the wellness fatigue cycle.
~25% CPA reductionBefore-and-after content (compliance-safe)
Templated B/A layouts that comply with state med-board + Meta Ads policy. Patient-consent workflow + watermark + disclaimer pre-built into the template. Replaces the inconsistent freelancer-driven approach that triggers ad rejections.
0 compliance violations / quarterIn-clinic + OOH creative
Reception screens, treatment-room signage, retail product callouts, exterior banners, all on-brand, print-ready PDFs. Same Brand DNA generates the digital + physical assets together so the brand reads consistent on the street + on the phone.
~$3k / quarter print savingsLifecycle + retention creative
Booking-confirmation email hero, pre-treatment prep card, post-treatment care + upsell visuals, recall-campaign creative, VIP-tier branding. Pairs with the SMS Marketing service for end-to-end lifecycle creative + delivery.
+22% repeat-booking rateReal numbers from a real operator.
Ecosh, Estonian wellbeing brand running on a codified content factory
“Brand DNA codified once. Factory ships hundreds of on-brand creatives a month, ads, social, posters, at roughly the cost of one freelancer's day rate.”
What it costs, without the dance.
Wellness Ad Factory runs $4,500-$12,000/month depending on scope + location count. Brand DNA Sprint is one-time $5,000, includes the compliance copy library setup. Volume discounts at 5+ locations.
Five things health + wellness operators ask first.
The questions every health + wellness prospect asks on the first call. Answers in writing so you can decide before booking.
How do you handle compliance for medspa + supplement claims?+
Brand DNA Sprint includes a compliance copy library reviewed against Meta Ads policy + FDA wellness-claim guidelines + state med-board language. Every creative passes through that copy library before shipping. We don't promise outcomes the law doesn't let you promise.
Will it work for both single-location + chains?+
Yes. Single-location wellness studios run on the same factory as 30-location chains. Chains get per-location variants (local team photo, address, micro-offers) inheriting from the master Brand DNA. Volume discounts at 5+ locations.
Can it do supplement / packaged-product creative?+
Yes. Supplement brands get product-shot composites + nutrition-fact-style cards + UGC overlays + retail standee templates. Same Brand DNA generates D2C feed creative + Amazon A+ content + retail packaging support.
How does this compare to AI ad-generator tools (AdCreative.ai etc.)?+
Those generate from generic templates. Factory generates from your codified Brand DNA, your photography, your palette, your voice, your compliance library. The output looks like your brand, not like ad-generator slop. We use AI as a compression tool, not a creative shortcut.
How much does Ad Factory for wellness cost?+
$4,500/month for paid social + compliance-checked output, $9,000/month with full lifecycle + in-clinic + OOH, $12,000/month for multi-location chains + supplement product line. Brand DNA Sprint is one-time $5,000.
What we’re writing about health + wellness.
Latest from the kratt blog, tagged for health + wellness operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
Other verticals we ship ad factory for.
Same Brand DNA + creative ops at scale, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for health + wellness
ad factory?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.